Hi guys - Some of you know of or about me. I started in business over 40 years ago. At my height I had 10 stores in 2 states , about 1000 cars , about 10 mil receivables , 85 employees , and, all of the heartaches and headaches that come with it . In 2008 I scaled down to 2 large stores , 300 cars , 25 employees , and ofcourse a little less in receivables . My big bang was , and is always, our 1st 1/4 income tax refund sale . The sale sometimes amounts to about 1/2 of the years sales and a large influx of income . Although the years have been up and down , it seems there is more competition and less sales . The 1st 1/4 of 2015 is almost complete and despite my strong and deliberate efforts my sales are off by about 40 cars . This number is not significant when you consider we still had almost 300 sales . Grant it we cannot compare sales numbers with one another because of our logistics , methods ( downs , monthly , gross markup , gross price , clientele ). For the record - we usually sell cars averaging 5-14k , average markup of 3k -drive off $500 and (try) to get up to 1/3 total down when their tax check arrives - monthly payments of 250-300 . When they bring the tax check we give them a new flatscreen TV . $1500 = 32" $2000 = 40" $2500 = 50" $3500 = 60" . This incentive costs quite a lot but helps to sell the car and helps to bring the down payment in and to a higher amount. Our advertising for the 1/4 is upwards from 60-100k. Please post your methods and your success , or lack thereof here for this 1st 1/4
I believe we can all benefit and learn how to become stronger and better if we work together.
Thanks Dennis Combs combscarcorral.com Boise/Nampa,Idaho