Okay, hope everyone is doing a great job with collections and marketing. Anyone can sell a finace car, just say YES, the big trick is to collect that contract, know where your collateral is at all times, know your customer, know when your customer is about to default, skip, bail whatever you call it. I have did this for many years. When I ran my own lot as a manager and when I owned my own lot, I knew my customers. Thier name, spouse, kids, cousins, friends and not friends. I could get a mom to give me the location of the daughters car by offering her $50 cash when she would not help at all before. Mothers and kids, the bonding I understand but our customers are our customers. They live paycheck to paycheck, they don't have savings, they can not fix the car when, and it will, breaks. If you are your lot managers can not understand exactly where I am coming from then you do not know your customer, you do not know where your car is parked at night and you won't be able to collect the account to term. And, to term I mean to get the account low enough to roll them over into another car without missing a beat.
I can help many of you out. Some do not need it, some of you won't admit it and some of you think you are doing the best you can. Well we all know that we can do better.
Sell well, collect better.
Here to help,
Mark Fairbotham
mpfairbotham@yahoo.com989 614 0013